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What does the Yoast SEO plugin do?

Yoast SEO makes sure your site meets the highest technical SEO standards. It also gives you the tools to optimize your content for SEO and overall readability.

What our users say

Avatar of Geoff Wilkings

I am thrilled beyond belief with Yoast's plugins; they have helped me reach number 1, yes that right NUMBER 1 for most search terms I have sought out on Google. Yes, I have to do a lot of work, but I follow the steps outlined, and over time, I'm ranking top on Google. I can't believe it, thank you, Yoast.

Geoff Wilkings – Geoff Wilkings Photography

Avatar of Mika E

"The free version of Yoast SEO gives you lots of tools to help you do well in the search results. Yoast SEO Premium makes many tasks much easier." Literally this is why I pay for it. I COULD do everything myself, but it's worth not :)

Mika E – Ipstenu

Get started with Yoast SEO

Choose your preferred version and start optimizing right away!

Yoast SEO Free plugin

Everything you need to start ranking in search engines
Automatically take care of all your site's technical SEO
Access to 6 free academy courses

Yoast SEO Premium plugin

Optimize your site for the right keywords for your users
Avoid dead links in your site
Get previews for sharing on Twitter and Facebook
Content quality and link suggestions as you write
Now includes FULL access to Yoast SEO academy

Plugin subscription

5 powerful Yoast plugins
All online SEO training courses
Includes a full year of updates and 24/7 support
Save big time with this bundle

Billed monthly Billed annually

$199/ per year (ex. VAT)

$19/ per month (ex. VAT)

Read on to find out exactly how it can help you to compete, and to learn about all of the additional SEO features we add to your site!

Create SEO-friendly content

Get help with optimizing your posts for the desired keyphrases more easily. Yoast SEO can recognize related keyphrases, synonyms of keyphrases, and different word forms of your keyphrases*. This lets you write more naturally and makes it easier to improve your content for audiences and the search engines.

* Available in English, Dutch, German, French, Russian, Italian, Spanish, Swedish, Portuguese, Polish, Arabic, Hebrew, Hungarian, Norwegian, Turkish, Czech and Indonesian & more languages to come!

Save time and spot opportunities with Yoast SEO workouts

To get a healthy website that ranks, you must do SEO regularly. The Yoast SEO workouts guides you through important routinely SEO tasks, and helps you spots optimizing opportunities, like discovering hard-to-find unlinked content on your site

Set up a solid internal linking structure

Get a site structure that your visitors and Google understands. With Yoast SEO Premium you get powerful internal linking tools that tell you what and how to improve.

Prevent your visitors from ending up on dead links

Avoid 404 errors and dead-ends on your site. The redirect manager automatically creates and manages redirects when you move or delete content.

Automatically adds structured data to help Google understand your site

Adding structured data is one of the most effective ways of getting your site noticed by search engines. Yoast SEO automatically adds the right structured data and comes with options for you to enrich your site with extra structured data. Increases your chances to get rich results!

Be confident of visually good posts in the search results and on social media

The Google and social previews helps you visualize what your post will look like when shared online. This gives you the opportunity to optimize it to its fullest.

Get integrations with powerful platforms

Semrush: Boost the relevance of your content by finding highly relevant keywords.
Elementor: Use Yoast SEO right inside the Elementor user interface.
Zapier: Automatically share your content on the platforms of your choice.

24/7 Premium support

Get 24/7 access to our customer support. Contact us easily at any time to get help, advice or troubleshooting from our expert team. Our team is waiting to get you started or debug your site.

Compare the Free and Premium plugin

While the free version of Yoast SEO gives you a lot of tools to help you do well in the search results, Yoast SEO Premium automates many SEO, making your workload much easier.

How can Yoast SEO help?

Premium

Free

How can I learn more about SEO?

Premium

Get access to all SEO training courses

Free

Get access to the free SEO training courses

SEO takes a lot of time!

Premium

All Premium features are aimed at saving you time. Use the Workouts to start optimizing quickly!

Free

You'll have to put in some extra time and effort

Can I make optimizing my content less frustrating?

Premium

You can use the Premium readability analysis

Free

You can use the readability analysis

The wrong page is ranking for some keywords!

Premium

Use the internal linking features to make sure Google knows which pages are most important!

Free

You'll have to find related pages manually, and link them manually, to create an internal linking structure

I have a lot of broken pages (404s)

Premium

Automatically redirect pages you remove, and easily manage your redirects!

Free

Manually create redirects for every page you remove.

I needmore help using Yoast SEO

Premium

Ask your questions to the 24/7 available support team

Free

Find your answers in the help center or the free support forums

Do I have to use the same keyword all the time?

Premium

You can also use plurals or other word forms, synonyms, and related keywords

Free

You can only use 1 keyword and word forms are not supported

How do I keep track of all my pages and posts?

Premium

Get a warning when your most important pages haven't been updated for six months.

Free

Keep track of your pages yourself

I don't know how to add structured data

Premium

We add all your structured data automatically!

Free

We add all your structured data automatically!